Worried about your competitors stealing your most valuable customers?

Time to stop worrying. The solution is right under your nose.

Because all you need to do is… gain a fuller understanding on why your most valuable customers come to you in the first place and why they leave to your competitors.

If it’s so simple, why isn’t everyone doing it?

"Even in the most sophisticated multi-billion dollar businesses with huge investments in CRM, it’s all too easy to lose sight of why your most valuable customers preferred you to the competition in the first place and what your organisation is doing now to drive these customers away."

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Increase your ability to protect and grow the value of your most valuable customers by joining us for the:

'How To Protect Your Most Valuable Customers'
Virtual Webinar Series

Is this you?

• Is your business’s profitability being threatened by your difficulty in retaining your most valuable customers?

• Are your direct competitors desire to win business almost at any cost putting an intense squeeze on your prices and margins?

• Is the 'credit squeeze' simultaneously causing demand to fall and competition to intensify dramatically within your market sector?

• Are you forced to make expensive investments in acquisition marketing, branding and advertising to attract new customers to make up for the most valuable customers that you are losing?

• Are you struggling to improve your 'customer experience' whilst attempting to contain your operating costs?

In just two 60-minute sessions, you'll learn:

• How gaining a better understanding of your most valuable customers can have a dramatic impact on your profitability

• A better understanding of the key strategies your competitors can apply to steal your most valuable customers (and how to deflect them)

• The differences between  ‘frustration churn’ and ‘comparison churn’ of your customers and how you can reduce them

• How you can increase the attractiveness of your customer value proposition

• Distilled information on the latest strategic concepts related to customer value management

• Gain an understanding of how to create and assess effective strategies for protecting valuable customer relationships

• A greater understanding of how to apply advanced customer value management frameworks for increased long-term profitability

• Understand the vital importance of managing the customer experience within your customer value proposition

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You should participate if you are a business leader who believes that the true underlying value of your business is driven by the value and the experience you deliver to your customers. And you......

• Are faced with demand for your products and services evaporating as a result of the 'credit crunch'

• Have run initially promising service improvement and customer experience programmes which are now running out of steam

• Are under severe pricing pressures from your competitors and your margins are being squeezed

• Are finding inflationary cost pressures are increasing within your business particularly in service delivery

• Offshoring and outsourcing strategies initially worked in your business, but you are now suffering from disappointing service delivery while these cost savings are now being rolled back

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“John changed how we thought. He brought an intellectual framework to analyse how our businesses were performing and what needed to change. That is where John adds a lot of value”
-Andy Homer, Group Chief Executive , Towergate

Andy Homer has grown Towergate to be worth £3 billion ($6 billion USD) within 5 years in one of the most competitive markets within financial services by applying some of these key techniques.

LISTEN HERE directly from Andy Homer on how we helped him.

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"Not a lot of theory about what might work...rather a practical programme that actually increased our revenues significantly in less than 120 days”" - Artur Niemczeswki Director of New Business Development, Capital One (now CEO of Marsh International)

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Presented by:
John Corr of Close Quarter
www.closequarter.co.uk

Whether you are a business leader, business process/ IT specialist or professional services provider, you can help the organisations you serve protect their most valuable customers more effectively. Some of you are fully aware of this, but don't know what to do about it. Others of you may not even know what you could and should be doing to protect your business from your competitors.

Why does this happen?
We're living in a hyper-competitive age where the impact of globalisation, the Internet and more open markets means that competition is fiercer than ever. This competitive environment means that he demands on your time are greater than ever, you are expected to be 'always on' 24x7 365 days a year. If you had unlimited time, you could research the best practices and key strategies from the world's leading companies, business schools and consulting firms for yourself. Sadly, the incredible demands on your time means the possibility of taking sufficient time to do this research for yourself lies somewhere between difficult to impossible.

Ultimately, this is a recipe for just continuing to do what you've always been doing, and continuing to get the results you've always got with no possible end in sight........

...Except, probably business failure.

Do you want to stay ahead of even your fiercest competitors?
How to do it is NOT A SECRET.

Focusing on protecting your most valuable customers is a critical element of your surviving and prospering through the 'credit crunch'. It's based on common sense. Unfortunately, common sense is not common!

To find out how to bring advanced strategies to protect your most valuable customers to your business, attend the 'Protect your most valuable customers' virtual webinar at the convenience of your telephone and Internet connection. This program will be presented by John Corr, Managing Partner, of Close Quarter. During the seminar, he will reveal some of the most highly effective ways to protect your most valuable customers in a way that naturally causes your clients and customers to increase their customer loyalty and lifetime value to your business.

How you'll learn:

• The webinar will share best practice strategies from some of the world's leading companies in terms of their customer focus and capabilities (such as Capital One, Pfizer, Tesco and Virgin Mobile).

• We'll share some of the leading frameworks and toolsets from the leading business schools in terms of advanced customer management techniques (such as Prof. Patrick Barwise of London Business School, Prof. Chan Kim of Insead, Prof. Sean Meehan at IMD and Prof. Robert Kaplan of Harvard).

• Using teaching methods that address all types of learning styles, so you'll learn faster, retain more, with less effort, and are able to apply that knowledge immediately in your business to produce measurable results - fast.
   

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How you'll benefit personally:

• Learn how gaining a better understanding of your most valuable customers can have a dramatic impact on your profitability

• Understand the key strategies your competitors can apply to steal your most valuable customers

• Learn how you can prevent 'frustration churn' and 'comparison churn' to increase customer loyalty

• Learn how you can increase the attractiveness of your customer value proposition to stay ahead of the competition

• Be up to date on the latest strategic concepts related to customer value management

• Gain an understanding of how to create and assess effective strategies for protecting valuable customer relationships

• Understand how to apply customer value management frameworks for increased long-term profitability

• Understand the vital importance of managing the customer experience within your customer value proposition

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What you'll get:  

• An opportunity to raise your specific issues and challenges for advice and counsel

• Frameworks, templates and tools that you can apply immediately to improve the performance of your business

• Downloadable mp3s of each session

• Case studies and expert features on specific issues related to successful customer management

• Email coaching between sessions

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Still not sure?

Yes, I know, you're probably thinking something like: "I don't have the time for this, I've got real work to do." Or, "Am I going to be bored and fall asleep on the phone?" That's understandable. Many participants of our seminars have felt that same way. But what they found is that solid business building, even when covering advanced customer process management techniques, doesn't have to be hard work; it actually can be easy. And loads of fun, too.

LISTEN HERE to Martin Toogood, widely acknowledged as one of Europe's leading CEOs in the retail sector on how these techniques have worked for him.

My Value Guarantee for Your Time:

I'm so confident these tools will work in your business, normally we offer a double-your-money-back guarantee. As this webinar is offered to invited guests only, I will make a donation of $100 to our nominated charity, the NSPCC (see http://www.nspcc.org), if you feel your participation was not worthwhile.

A word from your host for the webinar:

Hi, I'm your host John Corr. For over 25 years, I’ve helped business leaders from around the world to greater levels of success in their businesses.

I've worked with some of the world's leading firms including AXA, AT Kearney, Barclays, Capital One, Citicorp, EDS, Kingfisher and Time Warner. I've helped a number of great business leaders achieve remarkable turnarounds in their businesses and a major part of this success has been helping them focus on delivering exceptional customer value.

A fundamental part in these successes has been in applying advanced customer management techniques that has enabled these firms to deliver exceptional value, the ultimate driver of profitability and cash flow in successful businesses.  I'm delighted to share these winning strategies and techniques with you on the webinar to help you be more successful with your customers on a more consistent basis.

NOTE: All sessions will be recorded, in case you can't make all the sessions or simply want to review them.

CLOSE QUARTER
Helping you deliver what really matters
to your customers, profits and growth.